All real estate agents handle a home sale in their own distinct way.
Some treat each client differently and offer more options here and less options there.

I make sure to fairly provide the same service to all my clients who are selling a home in Port St Lucie or the greater Treasure Coast region.

Here’s a basic run down of the process when you list your home with me:

A Tour of Your Property

How can anyone know the value of your property without taking a tour? (Zillow included!) Before meeting in person at the property I do my research to get the basic facts about the home. I can generally have an idea of the value range ahead of time. However, after seeing the property in person, collecting the data on improvements, upgrades, and history I prefer to then go back to our Multiple Listing Service (MLS) database to finalize my research and come up with a more precise estimate of value.

Market Analysis and Strategic Pricing

Using my notes from having seen the property in person I analyze the current market conditions. What has sold in the last five months that is similar? Knowing this will help determine where the final sales price may ultimately end up in a worst-case-scenario if the buyer has an appraiser involved. What’s currently for sale points to other homes that would be our competition. And properties that are under contract gives us insight in to how long these comparable homes took to receive an offer and whether they had to reduce the price in the meantime.

Discussion of Costs

What’s the bottom line, right? I will prepare a detailed estimate of net proceeds so that we can review all of the costs involved in a sale. We’ll discuss the Realtor commission, title company fees, Florida State documentary stamp tax, prorating the taxes, and a few other costs that are associated with selling a property in Florida.

Professional Photography

Your home deserves the best photography, regardless of whether it’s a fixer upper, the Taj Mahal, or somewhere in between. I am not a professional photographer and a cell phone camera is not a sufficient picture taking device. I suppose it’s my pet peeve to see other properties listed for sale with terrible photos on the MLS. The majority of buyers find homes online and it’s imperative that great photos provide as much detail as possible. I hire and pay for a professional photographer to come to the property and take HDR, wide-angle pictures that I then receive the following day. Check out my listings here to see examples of how professional photography provides that wow-factor.

Detailed Property Description and Extensive Distribution

The other half of great photos is a detailed property description.


… is not a great property description.

When I interview with you and take notes while viewing your property those notes are then crafted in to my property description on the MLS. Not only do I provide specifics on improvements that have been made but I also tell the story about how this house would benefit the new buyer, where appropriate. “Relax in the shade of the covered patio next to the salt-water pool” is much more appealing than “INGROUND POOL WITH SALT SYSTEM.”
And why agents use an ALL CAPS RAGE type of description is beyond me.

Showing Feedback and Communication

Your house is on the market, we’ve booked a few showings, and now the process starts to feel real. The number one complaint I hear from sellers is that their listing agent didn’t let them know the feedback. Feedback on showings and communication of market conditions is so important and I absolutely understand how it feels to see activity occurring but not getting any updates on what people think. I pride myself on collecting feedback and relaying that back to my seller clients. I will call, email, text and send smoke signals to other agents who have shown your property to find out what their buyers thought. And if they chose something else, why? If we can adjust our marketing, pricing, or anything else to help the property be more attractive than feedback from showings will be the linchpin in finding out where and how.

Contract Negotiation and Transaction Management

Once we receive an offer I will guide you through the contract documents and any additional addenda. We’ll cover all the negotiable terms, review your net proceeds, and negotiate accordingly.

I calculate all the “Key Dates” for contingencies and monitor that all parts of the contract are being met. You will be fully informed of the process as we head towards closing.

Closing Day!

The ultimate finish line is getting to the closing table to sign your side of the closing documents. It’s always my pleasure to help you achieve your goals and help you on to your next chapter. Cheers!

Ready to talk?

If you’re ready to start exploring the processing of listing your property for sale, let’s talk! You can call me directly at 772-485-3214 or use this contact card to send me a message: click here